regulatoryfocus相关论文
Hedonic/Utilitarian-Focused Information and Product Evaluation:The Moderating Role of Regulatory Foc
This research demonstrates that individuals’ goals associated with regulatory focus moderate the influence of hedonic/u......
How does promotion-focused consumers’ variety seeking behavior differentiate from prevention-focused consumers’? Two e......
Luxury Consumption of Chinese People for Gaining Face or Protecting Face:Moderating Effect of Indivi
Based on previous research,face in China has a close relationship with luxury consumption.However,empirical researches i......